Text von Galia Stadlbauer-Baeva Coordinator of the
project »Identity today ...« und ehem. Mitarbeiterin von MAIZ / 2007
“Identity of the disconfort”
Adriana Torres showed in a window a
Dirndl Dress made of packages of organic products and in the second
window the image of Che Guevara composed of red coke bottle caps. The
question of whether social class can construct a / multiple identity / s
/ to, or vice versa, emerged as a logical consequence when considering
the construction of identity through class. As the criticism of the
system is recognized, the construction of new identities is enlarged and
provided constantly with “fresh blood”.
The visible example of the BIO-delusion in Central and
Western Europe, like a living alternative with initially deep
ideological claims ended collected and used by the market, the dominant
discourse and the functioning of the “biological power.”
The same pattern of behavior of the market around
myths, such as Che Guevara’s, misused Icon, raises the question: are
criticism, riot and discomfort not even also products of capitalism?
Conformism and criticism together hand in hand?
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